Mi MAGGI® celebrated 51 years of history with Malaysians through its annual MAGGI® SAH
Malaysia!, campaign, which was organised in conjunction with Malaysia’s 65th Independence Day
as well as the 59th Malaysia Day recently. The campaign reached its culmination via a Grand Finale
and on ground fiesta celebration as MAGGI®‘s biggest event of the year, held today at the
architectural and historical landmark of the Malaysia Tourism Centre (MaTiC).
Introduced in Malaysia in 1971, Mi MAGGI® has since been a Malaysian favourite, from a hearty
bowl of MAGGI® Soup noodles at home to a plate of MAGGI® Mi Goreng at the restaurant.
Speaking at the media event today, Juan Aranols, CEO of Nestle (Malaysia) Berhad said that the
MAGGI® SAH Malaysia! campaign themed DuniaKu Bersama MAGGI® celebrates the richness and
heritage of MAGGI® creations from home to food outlets, paying tribute to the culinary creativity
of warungs, mamak stalls and food trucks nationwide, all of which form the colourful fabric of
Malaysian lifestyle.
“MAGGI® SAH Malaysia!, into its third year, aims to bring out the best of Malaysian food culture –
of eating together and connecting with one another at the local eateries with their favourite
MAGGI® dish. Many food operators were hard hit during the COVID-19 pandemic but now with
more Malaysians eating out and socialising again as normalcy resumed, this campaign aims to
celebrate their unique and viral Mi MAGGI® creations!” said Juan.
Through the Kembara DuniaKu MAGGI®, SAH Malaysia! travelogue hosted by MAGGI®
Ambassador Sheila Rusly, MAGGI® CukupRasa Ambassador, Datin Paduka Eina Azman and
MAGGI® Pedas Giler Ambassador MK K-Clique, MAGGI® tracked down 12 local warungs and
eateries nationwide to capture their viral MAGGI® recipes. These food operators were presented
with a MAGGI® SAH Malaysia! plaque today in recognition of their Malaysian-endorsed signature
MAGGI® dish.
These viral recipes went on to inspire other food operators to submit their own creative MAGGI®
recipes through the ResipiKu KreaktifKu online challenge. The 8 finalists today will vie for total
cash prizes of RM10,000.
The MAGGI® SAH Malaysia! campaign also celebrates the creativity of consumers through the
ResipiKu DuniaKu challenge, culminating in today’s “live” cook-off session where 12 consumer
finalists vie for three Grand Prizes of RM5,000 cash prizes each.
At the event today, honorary plaques were also accorded to the Persatuan Pengusaha Restoran
Muslim Malaysia (PRESMA) and Persatuan Pengusaha Restoran India, Malaysia (PRIMAS) in
recognition of their contributions and efforts in regulating and revitalising the food operators’
businesses in Malaysia in the new normal, and for their long-standing support for MAGGI® by their
members comprising over 4,500 and 1,500 vendors in PRESMA and PRIMAS, respectively.
Ms. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestle (Malaysia) Berhad
acknowledged that Malaysian food operators have journeyed for decades with MAGGI®, similarly
with our diverse consumers across all walks of life who continue to enjoy MAGGI® good food
moments while creating warm, memorable connections. MAGGI® SAH Malaysia! is a celebration of
the long-standing relationship with Malaysians.
“In line with the spirit of “You and MAGGI®, Cook The Difference”, we aim to inspire and
encourage Malaysians to make a difference through cooking - be it for themselves, for their loved
ones at home or sustaining their food businesses through creating ‘eureka’ moments with crowdpulling MAGGI® dishes,” quipped Geetha.
For more information about the MAGGI® SAH Malaysia! campaign, please visit
https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/
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About MAGGI®
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create goodfood moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps
mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the
ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian
families on the goodness of homemade meals. To learn more, please visit www.maggi.my or MAGGI® Facebook page at
http://www.facebook.com/MaggiMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more
than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the
power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by
our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our
consumers through our quality brands and products. We are committed to improving the lives of the communities in
which we operate, whilst maintaining our Halal excellence and integrity.